Pain
Confirm the idea solves an urgent, expensive problem rather than a passing curiosity.
Elegant intelligence for bold ideas
Find the idea worth building.
IdeaSpark maps customer pain, viral potential, technology, distribution, and revenue—so founders can separate an exciting concept from a durable business.
Our founder promise
Clearer evidence, before bigger bets.
No invented certainty
Every recommendation distinguishes evidence, assumptions, and open questions.
Built for decisions
Each map ends with a concrete test, pivot, or stop recommendation.
The IdeaSpark method
Virality is a signal. Viability is the standard.
Follow one rigorous sequence from raw opportunity to a testable business case.
Wow
Shape an outcome people can understand instantly and want to show to others.
Shareable
Identify a natural distribution loop built into the product experience.
Repeatable
Test whether customers have a credible reason to return after the first result.
Monetizable
Connect customer value to a practical subscription, transaction, or marketplace model.
Pricing
Start with curiosity. Scale with evidence.
Straightforward monthly plans for solo exploration, active validation, and team portfolios.
Explorer
For shaping your first opportunities.
$0 / month
- 3 idea maps each month
- Five-factor opportunity score
- Core revenue-model prompts
Recommended
Builder
For founders testing what to build next.
$29 / month
- Unlimited idea maps
- Market validation briefs
- Distribution and viral-loop analysis
- Exportable decision reports
Studio
For teams managing multiple bets.
$79 / month
- Everything in Builder
- Shared team workspace
- Portfolio comparison
- Priority support
Questions, clarified
What to know before you map.
Your next decision starts here
Turn the spark into a business case.
Map your idea, expose its assumptions, and identify the smallest credible market test.
Validate your idea